When wealth firms are part of a bank or have been bought out by private equity, every metric feeds into a financial statement, which must show growth.
The pressure is on to start treating clients as inputs to the bottom line.
This client dynamic doesn't fit with our morals, and we will never sacrifice our clients’ needs in the furtherance of our own financials.
We genuenly care about people, and have no interest in selling you out to the highest bidder.
Unlike most financial professionals, we have a legal and ethical responsibility to act solely in your best interest.
As fiduciaries, we are committed to prioritizing your needs above our own.
You can trust that every recommendation we make is designed to serve your goals, ensuring that your interests always come first.
We are fee-only, which means that we can only sell advice.
Neither our advisors nor anyone else in our firm can collect commissions, sell mutual funds or insurance, or collect referral fees.
Think of it as "no hidden fees and no conflicts." Confusingly, the opposite of this is called “fee-based,” which means they CAN collect those kickbacks.
Those kickbacks always cost you something - wether it's through higher prices and fees, or compromised financial planning.
The truth is that it's hard to get the good designations, and many watered-down substitutes became available to solve this problem.
This creates an “alphabet soup” of credentials that can be confusing and difficult to decipher for most people.
How can you be sure your advisor didn’t just spend a couple of hours online to earn those letters after their name?
We understand that navigating this complexity isn’t easy.
That’s why we’re committed to genuine, rigorous advisor education—because we believe that deep, meaningful knowledge makes a real difference in our clients' lives.